After working in agencies such as Saatchi’s and Grey Advertising in London running the Global Procter & Gamble business, Pip was then appointed Marketing Manager to launch a new Virgin business, Virgin Energy, a Richard Branson start-up.
Prior to founding BrandHook, Pip was the Brand and Communications Strategy Director at Carat where she undertook extensive consumer insight, brand and communications planning for Cadbury Schweppes, Fonterra, Nintendo, Just Jeans, HBA, and GlaxoSmithKline brands.
Pip is a regular speaker on customer experience, brand advocacy and consumer behaviour and is currently recording her first Podcast series entitled ‘Closing The Gap: Between Consumers and Business’’, being published in conjunction with the CMO Magazine. Pip holds a Bachelor of Business (Marketing), a Bachelor of Psychology and is very curious.