At this stage Australian free-to-air TV will no longer be showing family favourites The Simpsons and Modern Family, as negotiations between Ten Network and Rupert Murdoch’s 21st Century Fox broke down.

It is sure to affect the struggling channel’s ratings, as it awaits its new CBS ownership to be ratified.

The Daily Telegraph, owned by Murdoch’s News Corporation, revealed today that the Ten Network offered too low a price for Fox programs.

Of course, Lachlan Murdoch and Bruce Gordon made a play for the network’s ownership once it fell into administration, ultimately losing out to CBS.

A spokesman for Fox indicated last night Ten and administrators KordaMentha attempted “at the eleventh hour” to change the deal under which Fox had been providing its suite of content.

“We did go back and forth but we couldn’t come to an arrangement,” the spokesman told The Daily Telegraph. “The volume of content being proposed didn’t meet our expectations.”

Fox also said it would be open to negotiating again with CBS or rival free-to-air networks.

In the meantime though, it means popular programs like This is Us, MASH, Futurama and Malcolm in the Middle are indefinitely pulled.