A round-up of three of the best new-release business books tackling the topics of start-ups, corporate culture and power.
Truth. growth. repeat. a business manual for generation why
By Mike Edmonds with Ronnie Duncan
Cynicism towards business is common in the twenty-first century consumer, who has been exposed to numerous corporate misdeeds – tax evasion, data theft and mistreatment of customers.
So how can the idealistic, passionate business owners make their case? In truth. growth. Repeat., Edmonds explains how authenticity and purpose can help any business thrive.
The book is written for the new generation of business owners who reject conventional corporate culture and let their pure motivations shine through, and it reveals how deeply customers value a transparent, open company.
Whether you’re an established small business owner, or just about to venture into business, this book is a must.
Unicorn Tears: Why startups fail and how to avoid it
By Jamie Pride
In recent years, start-ups have been the hot new thing; everyone wants to be the next Uber or Airbnb. But the sad reality is that 92% of start-ups fail in the first three years, with some entrepreneurial hopefuls leaving business entirely.
In Unicorn Tears, Pride (a venture capitalist and serial entrepreneur with 20 years’ experience behind him) lays out what lets those select few start-ups prosper.
As well as looking at global case studies, Pride draws on his own triumphs and defeats, and lays out the ‘Hollywood Method’, based on Hollywood’s own strategy for making successful movies.
New Power
By Jeremy Heimans and Henry Timms
We live in an increasingly connected, globalised world. Movements like #MeToo or the alt-right, corporations like Facebook or Uber – the explosion of these ideas demonstrate the changing nature of power.
No longer static, power is now chaotic and mutable, and ordinary citizens may find themselves in power one day, and then lose it the next.
In New Power, Heimans and Timms explain how to understand this strange new world, and the place of each person in it. Most importantly, they reveal that this new power is created by the many, not the few, and is leading to a participatory, open global society.
We take a look back at one of the all-time business classics, In Search of Excellence, and examine how its legacy has lasted over the decades.
