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Alexandra Chapman

With more than 30 years’ experience, Alexandra Chapman is co-creator of Totally Optimized Projects, replacing ‘consulting advice’ with strategies to enable organisations to build internal capability.

Alexandra Chapman - headshot

Alexandra Chapman has more than 34 years’ experience in business strategy execution, having worked at an executive level for major Australian and UK companies in the financial services, utilities and engineering sectors.

She has guided organisations through major business transformation projects, aligning business processes and technology to deliver what customers value while simultaneously increasing performance and margins.

Alex enjoys proving to organisations how easy it is to get business results from projects for the least cost.

She is the co-creator of Totally Optimized Projects — TOP® — and the developer of Engineered Thinking, which dramatically improves people’s ability to process complex problems.

Instead of providing ‘consulting advice’​, TOP teaches organisations how build their own internal capability to achieve transformational change — and bridge the execution gap between strategy and value delivery — using proprietary simple, practical tools, techniques and processes.

Alex is currently a Board member for the Cranfield Australian Alumni Scholarship Foundation Inc. and also Australian International President of the Cranfield Alumni. She holds an MBA from Cranfield School of Management and has been honoured by Cranfield University and the School of Management for her services to the university and alumni.

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