Amanda Lacey is the founder of Popcom, a communications and public relations consultancy specialising in the professional services industry.

With an eye for detail, Amanda Lacey’s experience and her pragmatic, ‘roll your sleeves up’ attitude, comes from a mix of formal education and hands-on experience working in and with various businesses.

Amanda Lacey completed a bachelor of business with a major in marketing and law, whilst working full time in the banking and private equity sector. From her work and exposure to numerous companies and business situations, Amanda formed an interest in communications and how it does and doesn’t work within businesses.

Amanda Lacey works with organisations’ existing marketing functions to define and refine the messages being sent internally and externally. She creates strategies and builds profiles that speak to and reflect organisations corporate values.