David joined Veda Ltd as a senior executive in 1998 and prior to leaving the business in 2008 he held responsibility for the marketing, property and credit analytics business units working with clients such as Citibank, AMEX, NAB, ANZ, CBA, Westpac, Bank West, David Jones, Myer Grace Bros, AGL, Energy Australia, Citipower amongst many others.

David joined Grays eCommerce Group Ltd (GeG) in 2010 leading the Group marketing and customer analytics function prior to being appointed Executive General Manager overseeing GeG Consumer and Wine auction businesses as well as the retail division. Total online sales from this segment of GeG exceeded $190m per annum.