Fi Bendall is an expert and pioneer in digital strategy and one of Australia’s most respected thought leaders in the digital space. With over 20 years’ experience in the digital sector over three continents; Fi has a depth of understanding unique to Australia.

After beginning her career in the consumer electronics industry, Fi moved into developing key digital strategies in London and New York for large companies such as BBC and Virgin. During this time, she built, from concept to inception, an international B2B gaming portal. She is a recognised and well-regarded speaker having spoken at a wide range of international conferences and an incumbent specialist speaker to the highly regarded CEO Circle.

Fi is an Advisory Board Member of the First 5000 Group, and Founder and Board Director of Generosity, Advisory Board Member of Pundit, a new start up community platform.

She is an active member of the Australian Institute of Company Directors and the Australian Women’s Chamber of Commerce and Industry. She is a winner in the Westpac / AFR 2015 100 Women of Influence Awards for Business Enterprise. Her areas of specialty include: highly regulated markets of finance, health, government and legal, mass consumer, FMCG, not for profit, tourism, gaming, education, financial services, eHealth, large corporate brands, business consulting, new media marketing, online & digital channel strategy.