Matthew Forzan is the Managing Director and owner of Yoghurt Digital, an independent Australian digital growth agency established in 2014. With close to two decades of experience working alongside founders, executives and leadership teams, Matthew specializes in aligning digital strategy with measurable business outcomes. Matthew’s work centers on helping businesses navigate the rapidly evolving search and digital landscape, including the rise of AI-driven search experiences, zero-click results and changing consumer behavior. He advises leaders on how to futureproof acquisition channels, improve conversion efficiency and make smarter, data-led investment decisions in an increasingly complex marketing environment. Find out more at www.yoghurtdigital.com.au
