This includes expanding the firm’s global presence and enhancing Prophet’s position as the premier growth consultancy committed to helping clients grow in the face of disruption. He also serves as a strategic advisor on client engagements and has relevant expertise in the financial services, healthcare, high-tech, retail, industrial B2B and internet sectors. Michael has co-authored two business books – one focused on brand equity development and the other on marketing effectiveness. Find out more at www.prophet.com
