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Apple continues to dominate the tech sector

Record figures for the tech giant, as the iPhone 8 inspires huge international sales growth.

Apple has recorded its highest ever fourth-quarter figures.

It posted a fiscal fourth-quarter revenue total of $US52.6 billion, a 12% increase on the previous quarter. The tech giant also reported earnings per diluted share of $2.07, or $US10.7 billion, a 24% increase.

The result, which has blown Wall Street consensus estimates out of the water, comes from strong growth in international sales across its entire product range.

A boom in India, and substantial growth in China, Mexico and the Middle East, all contributed to the unprecedented return.

Apple CEO Tim Cook, says it’s the ideal lead-in to the holiday season.

“With fantastic new products including iPhone 8 and iPhone 8 Plus, Apple Watch Series 3, and Apple TV 4K joining our product lineup, we’re looking forward to a great holiday season,” he said.

“And with the launch of iPhone X getting underway right now, we couldn’t be more excited as we begin to deliver our vision for the future with this stunning device.”

He said the new iPhone 8 made an instant mark on the quarterly revenue.

“In the last week and a half of September, we began shipping iPhone 8 and iPhone 8 Plus to customers in more than 50 countries.
“They instantly became our two most popular iPhone models and have been since then.”

Macs had the “best year ever”, and iPads and Apple Watches were also in high demand.

While, its services business posted an all-time record through its paid subscriptions for Apple Music.

Of course, all the focus at present is on the iPhone X, and Mr Cook says they are “getting as many of them as possible to customers as soon as possible”.

It all bodes well for an exceptional 2018. Indeed, Apple is looking for sales of at least $US84 billion in the first quarter.

Image: Apple

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