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The fight for workplace equality: Men have an important role to play

Jo Burston, CEO and founder of Inspiring Rare Birds, shares her thoughts on the fight for gender balance in leadership positions.

Jo Burston

“We need to always involve men in the conversation on female leadership because if we only talk to each other all the time about the same issue, it won’t reach the ears of the people who need to hear it and that’s all the great guys who want to support women as business leaders of the future and help that next generation.

I’m often called by male CEOs trying to find women for boards and for leadership positions, particularly in the technology sector. There are loads of very positive men out there who need to be a part of the conversation when it comes to the supporting, mentoring and sponsoring the next generation of female business leaders.

I don’t think it’s a one or the other conversation, I think that it involves everybody at the table.

Last year, I was invited to speak at a large accounting firm to their high-potential women leaders and there were about 100 women in the room. When I walked in, I asked: ‘Where are the guys?’ And they said, ‘This is for women’ and I said ‘No, it’s for everybody. It just happens to be about women’s leadership.’ Diversity and inclusion is what matters. Sometimes women forget that.

Diversity and inclusion is what matters. Sometimes women forget that.

At Rare Birds, almost half of our mentors are guys and we’ve got men on the board. We’ve got male ambassadors too, because it’s not a women’s organisation, it’s an organisation that supports women entrepreneurs, and that support comes from all diversities.

I created that from day one because I knew how important it was to include really good men – people who shared our values and our vision – in the conversation.”

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