Tiffany & Co. is one of the latest luxury brands joining the desperate fight against coronavirus as cases reach close to three million globally.

The maison’s foundation pledged US$1 million to the World Health Organization (WHO) and The New York Community Trust for global COVID-19 relief.

The Tiffany & Co. Foundation committed US$750,000 to WHO’s COVID-19 Solidarity Response Fund, which is powered by the United Nations Foundation, along with US$250,000 to the NYC COVID-19 Response & Impact Fund.

In addition to its generous pledges, the luxury US jewellery empire is matching employee donations towards any qualified not-for-profit organisation supporting coronavirus relief – dollar for dollar.

“During this global health crisis, we must all be responsive to the urgent needs of our global communities,” says Anisa Kamadoli Costa, The Tiffany & Co. Foundation Chairman and President. “We are proud to support organisations providing immediate relief for communities impacted by COVID-19, including our hometown of New York.”

The US has become one of the worst-hit countries in the world, creating an unprecedented health crisis with close to one million confirmed cases – almost a third of the worldwide tally.

The Tiffany & Co. Foundation was established in 2000 as a means for environmental conservation to preserve the world’s most treasured landscapes; however, it is now supporting the weakest healthcare systems.

Ensuring all countries are prepared to prevent, detect and respond, the COVID-19 pandemic is one of the missions of WHO’s Solidarity Response Fund. Funds will ensure essential supplies are sent to frontline health workers, enable countries to track and detect the disease, ensure access to the latest science-based information to prevent infection and will accelerate the discovery and development of lifesaving vaccines, diagnostics and treatments.

“During this global health crisis, we must all be responsive to the urgent needs of our global communities.” – Anisa Kamadoli Costa

Meanwhile, the NYC COVID-19 Response & Impact Fund assists not-for-profit social service and arts and culture organisation struggling with the impact of the health crisis. Donations are being distributed to the greatest affected areas of New York City.

“The pledge is a signal from foundations to grantees that we are ready to support them with the flexibility they need so they can respond quickly and confidently in these difficult times,” a Tiffany & Co. statement explained. “Our goal is to signal to our grantees and the broader public that philanthropy stands side-by-side with the nonprofit sector at this moment.”

The luxury jewellery company joins the inspiring list of businesses, including LVMH, Giorgio Armani, Donatella Versace, Prada, Bulgari, Ferrari, Aston Martin and Kering, who are among those leading the fight against the infectious virus.

Take a look inside the Lamborghini factory that has been transformed to make coronavirus surgical masks.

Feature image: Tiffany & Co. Facebook