Menu Close

CEO Dare to Cure 2020 sets sights on raising A$1 million target

Children’s Cancer Institute’s daring fundraiser took place on Friday and has already raised A$960,000 and counting.

CEO Dare to Cure Sydney

Children’s Cancer Institute’s CEO Dare to Cure 2020 is on track to reaching its $1 million target after Friday’s fundraising event. Taking place at Fleet Steps in Sydney’s Royal Botanic Garden, CEO Dare to Cure saw eager participants up bright and early. They lined up ready and willing to take on their dares all in the name of curing childhood cancer.

The CEO of 4 Pines, Jaron Mitchell, let his donors choose his dare – either shaving his head bald or into the shape of a mullet – to which, Childhood Cancer Ambassador Nixon got to do the honour. House of K’dor Creative Director Zena K’dor bravely walked barefoot across broken glass shards. And our very own Founder Chris Dutton let Childhood Cancer Ambassador Ava shave off both of his eyebrows live. Watch it all go down in the clip from Studio 10 below:

The event saw Sydney’s business elite, including Deutsche Bank Managing Director Rod Everitt, Black Diamondz Property Concierge CEO Monika Tu, Steadfast CEO and Co-Founder Robert Kelly, and Carlton & United Breweries CEO Peter Filipovic, along with many others, bravely cosying up to snakes, taking a plunge in freezing ice baths and sticking their hands in a mystery box full of creepy-crawlies.

“All kids deserve a shot at life.” – The CEO Magazine Founder Chris Dutton

Even though performing these dares was no easy task, Sydney’s business leaders faced them head on with a smile, knowing that no matter how uncomfortable they were, it was nothing compared to what children with cancer face every day.

“As any parent will tell you, just imagining the thought of hearing those words that your child has cancer will send shivers down your spine,” says The CEO Magazine Founder Chris Dutton. “Cancer is an awful thing regardless of age but helping to find a cure for kids with cancer – children that haven’t even had a life yet – is something that’s obviously worth a few hours of anyone’s time, regardless of what you do or how busy you are. All kids deserve a shot at life.”

The people at Children’s Cancer Institute know that childhood cancer can be beaten. Their catchphrase is, “It’s not if. It’s when.” And events like CEO Dare to Cure bring them one step closer to finding that cure.

Sponsor the brave CEOs and business leaders who participated here, support Chris, or make a general donation to the campaign today.

Leave a Reply