The adidas Group is determined to outstrip its competitors with a series of ambitious strategic goals for the coming years. At the groups 2013 Investor Field Trip in Herzogenaurach, Germany, leaders and senior executives mapped out a strong future for the company.
This future will see the group meet and even exceed its strategic business plan, Route 2015. This plan was designed to prepare and transform the group for long-term sustainable growth and success.
The group recently reaffirmed its Route 2015 targets and predicted that it would reach sales of 17 billion and an operating margin of 11 per cent in 2015. This year, the senior executives predict that the groups sales will grow at a high-single-digit currency-neutral rate. Leaders within adidas believe that this development will be driven by growth in all brands, regions, and markets in 2014, with the running and football segments as key drivers.
The adidas Groups CEO Herbert Hainer addressed the financial community at the 2013 Investor Field Trip and spoke about the importance of the event. I must admit, I always look forward to these events because right here you really see what this great company is all about, Herbert said. The passion, the inspiration, and the drive for success my colleagues have shown in their presentations mirrors our common desire as a management team; to build the leading sporting goods company in the world.