For Bayswater Car Rental, simplicity is key. It provides quality service with 'no birds' and aims to keep prices low for its customers. "What sets Bayswater apart is that we try to get a very simple, no-frills operation that is keenly priced," director Arnold Kluck says.
Started in the 1950s by Arnold's father, the business grew out of the family backyard in the suburb of Bayswater in Perth. "My father was a Dutch immigrant and he was driving taxis when he came to Australia. He saved up a bit of money and bought several taxis, but at that time there was a regulation that you could only own four taxis, so he got to his level of four and that was it."