Ford Otosan has a very clear vision: to be the number-one customer-focused company of its kind in Turkey. General Manager Haydar Yenigün says it is a realistic goal for the automotive producer, and since his appointment in 2012 he has focused on creating excellence within the workforce and supply chain to achieve it.

“We are willing to be, and we are powered to be, the number-one company in Turkey,” Haydar says. “The number one in terms of revenue and remuneration, the number one in terms of volume of production and volume of capacity, and the number one in terms of profit to our shareholders. Our aim is to be the largest, biggest, and the first 100-year-old industrial company in Turkey; and our management and all of our workforce is now engaged to fulfil this goal. We are working very hard to make it happen.”

The Ford Otosan of today was established in 1997 but has roots dating back to the 1920s. It was originally founded as Otosan A.?. and was the first automotive company in Turkey.