Service and customer satisfaction are the key focuses for Toyota Material Handling Europe as it strives to continue its evolution in the competitive European market. With a presence in more than 30 European countries, a turnover of approximately €1.7 billion, and around 8,300 employees, Toyota Material Handling Europe is ready to hit the accelerator.

An ambitious expansion strategy, based on five tactical pillars, is the new main driving force for Toyota Material Handling Europe. The man behind this new direction is Matthias Fischer. Matthias took on the role of CEO and President of Toyota Material Handling Europe in February 2012 after leading the business in Germany for five years.

With a mission to become the preferred and leading supplier in Europe, Matthias is building on Toyota Material Handling’s stellar reputation and its competitive position in service across the industry. He is emphasising that material-handling operations need intelligent service back-up: a combination of prevention, short reaction times, first-fitting rates, and telematics for analyses. The best solution is only good enough when it is as flexible as the changing logistics requirements of Toyota customers.

Matthias has utilised his background in Toyota Material Handling’s German operations to help lead the European network. As managing director of the German operations, Matthias helped the company through the successful merger of BT Deutschland with Toyota Gabelstapler Deutschland and the subsequent development of new distribution channels, both with a dealer and a direct-sales force.