For the past 14 years, Nigel Pollard, CEO of Soho Flordis International (SFI), has been passionately working on bringing to the market natural medicines proven to work. With more and more consumers aware of the effect on their bodies of synthetic pharmaceuticals, the trend in using natural alternatives is rising.

SFI has taken advantage of this increasing awareness and is investing heavily in researching and producing natural alternatives as a solution for common health problems. The CEO Magazine spoke to Nigel about how he came to head the company and what he sees for the future of medicine.