Health & Fitness Nordic (HFN) encompasses a group of chains dedicated to offering their members the tools and assistance they need to live a healthy and active life. With over 545,000 members in more than 200 training clubs and gyms, HFN is the largest provider in the health-and-fitness sector for the Nordic region. It’s fortunate, then, that the principal owners of the company—Altor and TryghedsGruppen—share a vision of happier and healthier Nordic people.

HFN ensures high standards across a wide range of training options, while continually developing new products and technology for the benefit of its customers. To gain some insights into how the group stays at the forefront of innovation in its sector, The CEO Magazine spoke to Olav Thorstad, CEO.

The CEO Magazine: What is your professional background, and how has it informed the way you approach the role of CEO at HFN?

Olav: I hold a masters in economics, and have experience with firms like Orkla and Coca-Cola in various marketing roles. Before starting in my current role with Health & Fitness Nordic, I worked with NorgesGruppen for seven years. This company is the biggest grocery wholesaler in Norway, and I was director of marketing and strategy for the supermarkets division.