Located 20 kilometres from the centre of Perth and surrounded by the azure waters of the Indian Ocean and the Swan River, Fremantle is a hive of diverse cultures and economic development.

With the population of Fremantle growing steadily over the past 20 years from 23,500 in 1990 to 29,383 in 2011, Fremantle has been striving to expand its city both commercially and residentially to meet this increasing demand.

The City of Fremantle is building the brand and culture of its beautiful city through a focus on development and tourism. In the 2011–2012 financial year, Fremantle played host to 39 cruise ships and thousands of passengers. To capitalise on this increase in tourism, the City of Fremantle is focusing on developing quality holiday accommodation in its vibrant village atmosphere.

This investment in tourism has already reaped dividends for the organisation, with growing numbers of tourists discovering the appeal of Fremantle. In the 2010–2011 financial year, visitors spent more than 956,100 nights in Fremantle, attracted by the city’s mix of culture, heritage, sport, and entertainment.

Another critical component of Fremantle’s growth and prosperity is its port. The City of Fremantle is home to Western Australia’s principal general cargo port, with the Inner Harbour handling 26.1 million tonnes of cargo in 2010–2011 worth $25.9 billion, including general cargo, motor vehicle imports, and livestock exports.

To ensure the City of Fremantle continues to invest in Fremantle’s sustainable, measured growth, Graeme Mackenzie was appointed to the role of CEO. The CEO Magazine recently spoke with Graeme about the bright future for Fremantle and its council.