jem & fix is a fast growing DIY chain in Denmark and Sweden that focuses on low-cost construction materials, paint, tools and gardening products for home improvement. The company first opened its doors in 1987, and had reached 10 stores by 1990. The brand established itself in Sweden by 2005 and launched its online store in 2009. Today, jem & fix has reached more than 30 stores in Sweden and almost 100 in Denmark.

Claus Petersen is jem & fix’s COO/Commercial Director in Denmark. He has been with the company for a decade and is responsible for the sales and purchasing department and the company’s marketing.

“Before joining jem & fix I worked in some of the largest retail companies in Scandinavia including hypermarkets and discount chains like H&M, Dansk Supermarked, and Coop Danmark with emphasis on store management, chain operations, and procurement strategy and management. “When I started at jem & fix in 2004 my goal was to simplify buying procedures and improve operation efficiency, and to this day this is still a crucial part of our business focus. Another key to our business concept is daring to turn business areas down. For instance, we don’t have special discounts or offer payment per invoice for trade customers. We have one price for all customers: the best market price.”