Dentsu Aegis Network has a number of claims to fame in Australia and New Zealand. It was arguably the first independent media buyer, the first search and performance business, and the first digital display media agency. Evidently, it has made its mark on the fast-paced media environment. The business has a global and local network of brands, and specialises in providing best-in-class expertise in the areas of digital creative execution, media planning and buying, mobile applications, search and performance, content creation, brand activations and tracking, public relations, lifestyle marketing, and marketing analytics.
Luke Littlefield has been CEO of Dentsu Aegis Network Australia and New Zealand for four years, prior to which he was COO for three and a half years. He is passionate about his role and thrilled to be leading the companys efforts to grow organically and through acquisition in order to help his clients brands reach their full potential. I think our group is a unique organisation, Luke says.
We are not a holding company. We dont just go and buy businesses to add profit to the bottom line. We structure our business so we are thinking about where our organisation needs to be to take our clients there first. All of the companies in our group, with the exception of the recent acquisitions, are 100 per cent owned and run by a parent company model. This means we have a group of executives and about nine business divisions for our 26 businesses. Our entire focus is on how we can use the capabilities of those businesses and the people in those businesses to the benefit of our clients.