As the prime developer that has transformed the Manila skyline, Anchor Land Holdings, Inc. is currently dominating the market in luxurious residential condominiums in the Philippines.
Listed on the Philippine Stock Exchange in 2007, the company has well earned its reputation for handcrafting luxury experiences through its exclusive residences that cater to the needs of a high-income market.
Anchor Land caught the attention not only of local investors, but also international award-giving bodies for its achievements. In 2008, Anchor Land was one of only two Filipino companies included in Forbes’ list of 200 Best Companies in Asia with capitalisation of under US$1 billion, a feat made possible by the company’s sterling financial performance amid the global economic slowdown.
According to President Elizabeth L Ventura, the company focuses on cementing its reputation by consistently delivering superb results. “What sets Anchor Land apart from other developers is: first, being the developer that changed the landscapes of Manila Chinatown, Roxas Boulevard and Bay City; and second, having the capacity to understand its clients. Today, this is why we continue to be the first choice of the underserved markets.”
Anchor Land’s remarkable developments are now towering over Binondo, the oldest Chinatown in the world. “Our 56-storey Anchor Skysuites in Binondo is the tallest residential development in all Chinatowns to date. We will keep this record with our 63-storey Anchor Grandsuites, which will rise as a heritage icon,” Elizabeth says.
“Word of mouth is our key to success.”
Anchor Land’s first venture outside Binondo started when it pioneered residential developments in Bay City, which is positioned to become the next Las Vegas of Asia. The developer brought forth Solemare Parksuites and Monarch Parksuites upon acknowledging the potential of Bay City as an investment hub.
Today, Bay City witnesses massive world-class establishments including Copeton Baysuites, which is Anchor Land’s ultra-luxury condominium that will raise the bar of luxury lifestyle in the area. This highly anticipated residential property will rise beside City of Dreams Manila and other topnotch developments.
A few minutes’ drive from Bay City is Anchor Land’s luxury Admiral Baysuites, standing next to the ongoing construction of another luxury residential tower, Admiral Grandsuites, which will rise as the first luxury boutique hotel in the Philippines. These condominiums share the prime spot along Roxas Boulevard with the historic Admiral Hotel, ushering in the developer’s entry into the tourism industry.
Anchor Land also plans to venture into hotel and resort developments on the renowned beach islands of Coron and Boracay. The prime developer will further expand its portfolio of real estate developments as it moves into bed-spacing units for young professionals, a mix of condo and townhouse communities, a business-forward condo with future-ready unit features, and offices. Today, Anchor Land has 25 residential and commercial projects.
For Elizabeth, the secret to success lies in the company’s full dedication to tailor-fit its projects to best serve the interests of its clients and investors.“We are successful in designing and building our projects because we closely collaborate with our clients. We carefully analyse their lifestyle and translate them into properties, offering them handcrafted luxury experiences,” Elizabeth says.
When it comes to leadership, Elizabeth puts a premium on the employees’ contribution. “If the staff can see your genuine leadership and integrity, they become genuine in their efforts, and the success of the company simply follows,” she maintains. “I aim to set a good example when it comes to achieving financial goals for the company. The management continues to strengthen the company by taking in individuals who are equally dedicated in upholding Anchor Land’s corporate values, keeping in mind 100% commitment, discipline, and excellent service,” she remarks.
“Working with Anchorland Holdings allowed DDTKI to build more quality projects in various growth centres in the country. DDTKI values its partnership with Anchorland Holdings and looks forward to building more developments that help improve the lives of more Filipinos.– Engr. Danilo D. Tamayo, President of DDT Konstract Inc.”
Anchor Land’s consistent excellence in service resulted in the unwavering trust of its clients. This success is primarily rooted in the clients’ trust and confidence in the company.With this in place, Elizabeth says the outcome speaks for itself, with most of their business coming from referrals. “Word of mouth is our key to success,” she adds.