Consumer shopping trends and demands may be reshaping the online retail space, but Klika’s Director of Commercial Operations, Leo Zaitsev, has his finger on the pulse when it comes to understanding what lies in enhancing the consumer’s online shopping experience.

With over a decade worth of firsthand experience in starting and building a successful business in the online retail space, Leo is somewhat of a veteran in a relatively young industry.

After making his first eBay purchase in 2001— a book — Leo could see that online shopping had an enormous potential that could forever change the way Australians shop.

“I started my first online business when I was finishing my law degree at university,” he says. “Since then, I have founded and managed various online retail businesses, finding time to do so between working as a corporate lawyer and later as an institutional banker. I expanded my businesses into importing, and established close relationships with local distributors of global brands. In early 2015, I was offered an opportunity to join Klika, which has been a fantastic experience thus far.

“One of the challenges and, conversely, positive nuances of online retail in Australia is the geographical spread of our customers. This means that it is critical for us to maintain strong relationships with our logistics partners, and at the same time translates to customer loyalty to the Klika brand, as we are able to deliver our customers’ orders in a cost-effective and reliable manner. To this end, we have been fortunate to have a very close and long-term partnership with Fastway Couriers, who have been very supportive of our expansion both in Australia and New Zealand.”