Credibility, reliability, intimacy, and shared goals form the foundation for Clorox’s results, both financially and culturally. With the company noting rising engagement levels and stronger results, Clorox Australia is set to see continuing success in coming years.

Clorox is a global company with leading brands that have become household names, like its namesake bleach and cleaning products, Pine-Sol® dilutable cleaner, Kingsford Charcoal, and Glad bags, wraps, and containers.

The CEO Magazine spoke to Martin Drinkrow, General Manager of Clorox Australia, New Zealand, and South Africa, to discuss the evolution of Clorox and the way the trust equation has shaped the company and its culture.