As the CEO of ansarada, Sam Riley has a strong vision for the future of mergers and acquisitions (M&A). He wants his business to disrupt the marketplace and start a revolution, resulting in an improved and more efficient M&A process. ”Our goals are really to make everything 10 times easier and 10 times faster,” he says. “We want to democratise, demonetise, and really disrupt the industry exponentially. That keeps us hungry, and challenges the ways we think and operate.”
Focusing solely on M&A, ansarada is well on its way to satisfying that position. Its innovative products, high level of customer service, and passion for simplicity ensure client stress is alleviated while a positive outcome is achieved. The company was first conceived in 2005 by software developer Andrew Slavin and accountants Rachel Riley and Daphne Chang, who were involved in an M&A deal of their own. They needed a virtual data room, but found themselves frustrated by the products that were on the market. So they joined forces with Sam an entrepreneur and, as a team, set out to make something significantly better.
After extensive customer research, the result was ansarada a business developed around the core values of innovation, support, transparency, and passion. We wanted to discover what the biggest problems in M&A were and how we could solve them, Sam says.