Bob Sheard’s career began in the United Kingdom in Yorkshire, trading vintage denim as a teenager. That early eye for cultural relevance and a rebellious streak would shape a journey that’s taken him from the streetwear scene to the boardrooms of global brands. Now Co-Founder of brand design consultancy FreshBritain, Bob has worked with over 250 companies across fashion, sport, private equity, defense and beyond. From revitalizing Levi’s and Dr. Martens to advising political leaders in India, his work has always centered on one thing: helping businesses and brands see themselves and the world differently. His forthcoming book, ‘ The Brand New Future’, is a manifesto for CEOs on how to use brand design not just to grow, but to grow differently, in a way that is compatible with the survival of our planet. Visit, www.freshbritain.com/brand-news/brand-authority-substance
