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Paul Waddy

Paul Waddy is an award-winning ecommerce executive and strategic advisor to some of the biggest brands in ecommerce. He is also the global best-selling author of ‘Shopify for Dummies’, which reached number one in the retail category on Amazon US, and ‘Selling Online for Dummies’. Most recently, Paul turned his attention to helping small business scale to great heights with the launch of Learn Ecommerce, the digital platform that shares his proven strategies on how to build a profitable online business in under 90 days through on-demand courses. Learn more at