Samantha grew up on a bus performing in her family’s band. She says, "Traveling across four countries gives you an open-minded approach towards combining creativity and business that the world doesn’t necessarily embrace. Being an entrepreneur enables me to apply the breadth of my skills creatively and strategically without feeling like I have to dial myself down."

Samantha has worked for companies like Dun & Bradstreet, where she fell in love with technology in the 80s. She got a taste for production working at Channel 9, before leaving to tour as a singer with Kylie Minogue. She’s been a Staff Songwriter for Warner/Chappell in LA, a Graduate of the TechStars Incubator Program in Boulder and a podcaster since 2004.

In 2014 she was approached by advertising company J. Walter Thompson to lead content in their Melbourne office, where she worked with brands like Mattel, Treasury Wine Estates, and beyond blue.

Samantha recently started her own company, happily contented.  “We are a bridge between brands and audiences, leaders and their teams and most importantly people and their hearts.  We’re interested in creating meaningful content that impacts the world in a positive and significant way.”