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Creating a culture of accountability

A team member laser focused on creating success in their own patch could be placing dangerous constraints on team results.

Is your team driving with the handbrake on?

Are some of your staff, laser focused on creating success in their own patch, essentially choosing to serve the part over the whole?

In doing so, they place constraints on the achievement of group results and we’re familiar with the undermining symptoms of this short-sightedness: the blame game, denial, the blind eye, the ball drop, withholding information or truth, being reactive at crisis point rather than proactive at causal point, lack of collaboration and engagement, and/or a general unwillingness to serve outside of the specific KPIs of one’s own role.

In fairness, most of us could admit to engaging in these behaviours ourselves at times, but if any of this conduct becomes imbedded in team members as a long-term way of being, business results will strongly reflect it.

Call it ethos, attitude, culture or code, we’re dealing with the testing challenge of shifting an employee’s work principles and beliefs but, according to the authors of recent bestseller Crucial Accountability, the effort involved in coaxing staff towards a stronger commitment to answerability for team results can be a significant triumph.

In the book, they share a VitalSmarts case study which states: “When an IT group improved crucial accountability practices by 22%, quality improved over 30%, productivity climbed almost 40%, and costs plummeted almost 50%, all while employee satisfaction swelled 20%.”

Following are 5 suggestions for ways to help your staff release the parking brake and move forward in sync to achieve team objectives like a well-oiled machine.

1. Shift their ‘working business model’:

Use your inspirational presentation powers to create a compelling message around the fact that the practices of collaboration and accountability are the new ‘sexy’.

Help them set aside the competition to reign as performer supreme. Demonstrate that a team member now ‘stars’ with a more holistic mindset – one that engenders group trust, a personal sense of responsibility to outcomes, shared commitment to strategic goals, openness to feedback, and the courage to hold both self and others answerable.

2. Create an environment of trust

To support the above paradigm, set expectations for team engagement that is non-judgemental, accepting and respectful yet gracefully honest. When team members feel safe, they will share, contributing ideas, suggestions and feedback without fearing hidden agendas, ridicule, cynicism or one-upmanship.

3. Encourage robust engagement

Generate roundtable, solution-focused discussion to ensure the sharing of knowledge. Having one’s ideas heard and considered, inspires personal investment in any eventual strategic plan of action agreed upon.

4. Provide strategic clarity

The team needs to know exactly what they are going to be accountable for. Make it your responsibility to clarify in detail the desired end result of any plan of action, decision or goal.

5. Set ground rules

Request a commitment to the specific actions, work values and attitudes that will ensure that outcomes envisioned come to fruition, placing team results over egoistic needs.

Encouraging commitment to a culture of collaboration, trust, accountability, responsiveness and pride in group accomplishment will help transform the solo performer to valued contributor, and everyone wins.

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