However, the idea that self-promotion is akin to being arrogant or self-centred is at odds with the reality that people are looking for thought leaders and role models.

Why? Because they want to learn from those who have already experienced the challenges they might be facing. People connect with people, not brand statements or your position description, and certainly not your annual turnover.

Reclaim the title of expert

You’re more than your position. Shake off those self-limiting beliefs like: Do I know enough? Do I know more than the next person? Am I really an expert? We all have stories, experiences and knowledge that will help others in some way. We have all experienced situations through our lives that should be shared because others will benefit from it.

Share your stories

When you start telling your stories and sharing your expertise to help people and you will be amazed with the emotional connection that you start building with people.

Your stories can be personal, professional, or stories that simply let people know who you are, what you do and what you stand for.

Spread the word

PR and social media are great vehicles for telling your story and reaching out to people, like your customers. They can be used to build your profile, reputation and credibility. When you are well recognised as an expert in your field, your target audience, key organisations and the media take notice of you. This can lead to more sales, paid speaking opportunities, referrals, and opportunities you may never even dreamed of falling into your lap.

It’s time to rethink the concepts of self-promotion, thought leadership and expert. Realise that putting yourself forward isn’t actually about you, it’s about the people you could potentially reach and help in some way. How can this be a bad thing?