Marketing
Most marketing budgets are built backwards
Modern marketing puts heavy emphasis on the ‘sniper’ approach, but it’s the light buyers who accelerate growth potential. Rethinking your marketing budget spend is the key to reaching more customers and unlocking sustainable growth.
Zoe Goodhardt
Innovation & Technology
The CEO’s real job in the age of AI is strategy
AI offers previously unimagined efficiencies, but if leaders fail to implement structure and strategy alongside the new systems, they risk stagnation. Here’s how to leverage emerging technology while futureproofing your business.
Gerardo Dada
Executive Interview Feature
The rooftop to research: Nikhil Jayaraj
Australia’s climate lends itself to solar energy and the sector boasts a growing number of installers and academics. What it has lacked, Regen Power CEO Nikhil Jayaraj argues, is someone willing to be both at once – until now.
The CEO Magazine
Executive Interview Feature
Making change: Premier Oiwoh
For Premier Oiwoh, payment infrastructure is about far more than moving money. The Managing Director and CEO of Nigeria Inter-Bank Settlement System is helping build the digital foundations of Nigeria’s economy while shaping the future of payments across Africa.
Julie Cooper
Marketing
Most marketing budgets are built backwards
Zoe Goodhardt
Innovation & Technology
The CEO’s real job in the age of AI is strategy
Gerardo Dada
Executive Interview Feature
The rooftop to research: Nikhil Jayaraj
The CEO Magazine
Executive Interview Feature
Making change: Premier Oiwoh
Julie Cooper
