With a dedication to innovative design and creative solutions, Apollo Vredestein B.V. is designing and manufacturing world-class tyres. As a key part of Indian-based Apollo Tyres Ltd—a multinational with offices and production locations in countries such as India, South Africa, and the Netherlands—Apollo Vredestein works with experts across the globe to utilise new technologies and ideas.

Through an extensive network of offices in Europe and North America and a head office in Enschede, the Netherlands, Apollo Vredestein designs, manufactures, and sells high-quality tyres under the iconic Apollo and Vredestein brands.

Dr Luis Ceneviz is CEO of Apollo Vredestein and has been with the company for seven years. Tyres are in Luis’ blood, with more than 35 years of experience in the tyre industry. Since joining Apollo, Luis has made his mark on the company, spearheading Apollo Tyres’ South African operations for almost six years and significantly improving productivity, quality, and customer service.

Prior to his work at Apollo, Luis worked with Goodyear Australia and New Zealand as their chief executive for the region. Luis has also served as the chairman and managing director of Goodyear India and as president of Goodyear Colombia. During his time in India, he was associated with many industry organisations, including the Automotive Tyre Manufacturers’ Association, where he served a term as vice-chairman.

This hands-on experience is supported by a wealth of academic experience, with Luis boasting qualifications in production management and industrial engineering, two MBAs from École Nationale des Ponts et Chaussées de Paris, and a PhD in Management from the Indian Institute of Technology, New Delhi.