Looking at emerging trends, listening to customers, and being creative are the keys to success in the banking industry. That’s according to Greg Medcraft, the current chairman of the Australian Securities and Investments Commission (ASIC), who has been in the finance industry for more than four decades. The businessman started his career as a chartered accountant with KPMG before moving into a corporate finance position with Société Générale. There he worked his way up the ranks to become director and head of securitisation for Asia and Australia, before moving to New York to work as the managing director and deputy global head of financial engineering.

After less than three years, he was promoted to Société Générale’s global head of securitisation, a position he held from 2000 to 2007. While living in the US, Greg co-founded the American Securitization Forum in 2002, an industry group with the aim of enhancing and improving the market by adhering to the core principles of advocacy, consensus, and education. In 2008, he returned home and became the CEO and executive director of the Australian Securitisation Forum, then joining ASIC 13 months later as a commissioner. In 2011, he was appointed chairman of the group for a five-year tenure, which finishes in May next year.