When a former boss told Jason Back, Managing Director of The Australian Lending & Investment Centre (ALIC), that the key to success was to ‘do less things well’, he listened. In October 2012, he was appointed to the executive position at ALIC and kept these four words in the back of his mind as he went about making strategic changes for the long-term benefit of the company.

ALIC’s vision was to ensure it focused on its strengths instead of jumping at revenue streams and diversification, even if that’s what everyone else in the market was doing. The concept proved to be valuable for ALIC, and it continues to assist clients to achieve their investment goals. The CEO Magazine sat down with Jason to talk about the approach he has taken to transform the business and set it up for enduring success.

The CEO Magazine: How has your experience of more than 20 years in the finance industry shaped your leadership style today?

Jason: I certainly got exposed to many different styles of management and leadership. I got a fantastic dichotomy or kaleidoscope of experience. So, from retail to financial planning, to private banking, to distribution— there were many different experiences.