In 1975, a former Woolworths store manager decided to stake his own claim in the Australian retail landscape, setting up the first-ever NightOwl in the Brisbane suburb of Auchenflower. This lone store traded 24 hours a day, seven days a week, and set the prototype for what would become the country’'s largest stand-alone convenience brand, with more than 60 locations across Queensland, New South Wales, and Victoria.

NightOwl was franchised in 1987 and increased its profile within the industry, and played host to regular Australasian Association of Convenience Stores functions within Queensland.

Over the years, the brand has represented value through its products, convenience, marketing, and merchandising. It is these strengths, facilitated by an experienced team of office personnel and state-of-the-art systems, that ensure the highest level of quality throughout NightOwl’'s expansive footprint.

Adam Adams, Franchisor of NightOwl, bought the business in 2007. He and his wife also own six NightOwl stores in Cairns and North Queensland. The pair has been instrumental in the brand’'s expansion and growth, developing new regions and states for NightOwl.