The Australian Trade Commission (Austrade) helps Australian businesses, education institutions, tourism operators, governments, and citizens to develop and strengthen international ties. It creates value for businesses and institutions in a way that represents a good investment for the taxpayer and meets, or exceeds, all appropriate standards of ethical behaviour.

Chris Rees is the Senior Trade Commissioner for Austrade in Singapore. He joined The CEO Magazine at the Gemstar Technology Singapore Trade Mission (14-18 March 2016) to talk about Australia’s push to become an ‘innovation nation’, as well as the advantages and challenges that Australian businesses should be aware of when expanding into Asian markets.