DNA is exploring the media entertainment and IT sectors and strategically expanding its offering to address the ever-shifting demands of the consumer. As a leading pay-TV provider in both cable and terrestrial networks, Finland’s largest cable operator is setting a challenging course for the industry.

Jukka Leinonen, CEO of DNA, sat down with The CEO Magazine to discuss how the company has remained agile and adaptable in a fast-changing marketplace.

The CEO Magazine: What has been your professional background leading up to and including your current position?

Jukka: I started my career with a private company that operated in the area of information technology, telecommunications equipment, and military electronics. I worked there for eight years in sales and business management. After that, I joined the leading telecommunications provider in the Finnish marketplace working on large account sales and corporate data services.

I then worked in a product management and development organisation responsible for the corporate services for the Nordic area. In 2010, I joined DNA as the vice-president for the corporate business. I was running that business for four years and then I was appointed as CEO, first as the interim CEO in August and then I took the reins in November 2013.