In 2013, a global merger between Fiat Industrial S.p.A. and CNH Global N.V. resulted in the formation of CNH Industrial, combining the group's’ commercial vehicle, construction equipment, and agricultural equipment arms to create one of the world’'s largest and most diverse capital and industrial goods companies.

To head up this newly established business across Australia and New Zealand (ANZ), the organisation appointed Matthew King as Executive Managing Director, taking into account his nearly 40 years of experience, predominantly in agriculture.

Matthew had started working for New Holland, part of the then Fiat-controlled CNH group, in 2007. Over the years, he established his value within CNH and learned the lay of the land, but he couldn'’t imagine the scale of the task ahead of him when he was appointed to his current position.

"“The greatest challenge was trying to bring three separate businesses together as one entity to try to take advantage of the inherent synergies within the larger corporation. It’'s a strength of ours to have under one single roof such a strong portfolio of brands that are similar in terms of their respective economic cycles, profit margins, and capital requirements. We're basically the only capital equipment company in Australia that is involved in agriculture, construction, and commercial vehicles, so we can offer a one-stop solution to customers that, for example, need both an off-road truck and a wheel loader or any other product across our broad portfolio."