As a proudly Australian-owned family company, Whites Group has been growing steadily by way of dedication to its people, its customers, and its innovative products. Through its brands, Whites Outdoor, Whites Wires, and Whites On-Site, the group offers a growing range of fencing, gardening, and site-management products across Australia.

Peter Kelly, Managing Director of Whites Group, spoke to The CEO Magazine about the growth of this longstanding family business and its exciting strategies for the future.

The CEO Magazine: Can you give our readers a brief overview of your career?

Peter: I studied accounting at university and then completed a banking graduate program, which gave me great exposure to diverse functions. I then progressed into corporate and commercial areas and found I wanted to take on a challenge and be involved in building a business.

I joined Whites Group, which was founded by my father, and I’'ve spent 20 years here. Over that period, I’'ve honed my skills in sales, marketing, and operations. In fact, when it was a much smaller company, I would be called upon to be sales manager, marketing manager, operations manager, or HR manager at any one time.