With a host of specialities to its name, Randstad Australia has long been a prominent player in the recruitment industry. As the company continues to grow and influence the world of work, CEO Frank Ribuot is positioning the company to become a true market leader in its field.

The CEO Magazine sat down with Frank to discuss the future of Randstad and the Australian market.

The CEO Magazine: Randstad is celebrating 25 years. What do you think lies behind its longevity?

Frank: I think it’s our complete commitment to shaping the world of work. Randstad was created by Frits Goldschmeding in the Netherlands 55 years ago, and he’'s still a major shareholder. Frits was one of the global pioneers of our industry. Our global mission is to shape the world of work for companies and for jobseekers.

As a recruitment company, people are your core asset. How have you built the team at Randstad and developed a productive culture?

We'’re in the process of doing that. I was appointed around eight months ago, and I really spent the first few months defining the message in terms of what we’'re trying to achieve and how we need to speak to our employees, communicate to people around us, and look at the day-to-day management of individuals.