With a presence in 10 countries across Europe and more than 15 million customers, Tele2 is a leading force in the European telecommunications industry. As technology shifts and data usage becomes increasingly important, Tele2 is poised to meet customers needs.
The CEO Magazine Europe recently spoke to Mats Granryd, CEO and President of Tele2, about the companys direction, both in the European and global markets.
We have grown from a position in telecommunications where you could make a mobile phone call to a situation where phone calls are in overabundance. Were also moving away from voice into data. If you go back 25 years we, did not had GSM, we only had NNT at that time. Only a few countries had the possibility to communicate and roaming between countries was very, very difficult.
I remember back in 1991 when my wife was giving birth to our first child. I was out travelling and I borrowed the NNT phone and was trying to set up a call between the country I was in and Sweden to check that she was sort of okay, and it was impossible. That was just not possible at that time. Going from that position where a fixed line was everything to a situation to the present where the phone is our most valuable commodity and the most precious device that you own. I think many of us would prefer to lose our wallet than our handset.
The evolution has been massive. Its not just for you as an individual either; its also in our society and the way that we conduct our business these days. The internet has gone truly mobile over the past 10 years, and the exciting part is that were just at the very beginning.