Already 2017 has seen a whole host of ads that leave viewers wondering, “What were they thinking?!” Find out what businesses can learn from these marketing missteps.
Airbnb seemingly grew to be the world’s leading hotel group out of nowhere. Here are 6 things we can learn from their marketing strategy.
Doing media interviews as a CEO is vital for establishing a credible personal brand. Use my tips on how to nail a media interview no matter what the medium.
Are you making it easy for your customers to buy from you? If not, you should be. Here’s a simple and effective way to get started.
Similar to an elevator statement, a personal brand statement encapsulates who you are and what you stand for. It’s concise and clear and should make the person hearing it feel something about you.