Airbnb seemingly grew to be the world’s leading hotel group out of nowhere. Here are 6 things we can learn from their marketing strategy.
Doing media interviews as a CEO is vital for establishing a credible personal brand. Use my tips on how to nail a media interview no matter what the medium.
Are you making it easy for your customers to buy from you? If not, you should be. Here’s a simple and effective way to get started.
Similar to an elevator statement, a personal brand statement encapsulates who you are and what you stand for. It’s concise and clear and should make the person hearing it feel something about you.