Marketing Trends - Marketing Strategy

Health & Wellbeing

Got the post-holiday blues at work?

Returning to work after a holiday can be tough, often leading to the post-holiday blues. Here are five essential tips to help you ease back into your regular work routine and maintain your renewed energy.

Lesley Cooper

Innovation & Technology

How to align your personal brand with your company’s vision

Balancing leadership roles with your personal life and maintaining a distinct personal brand can be overwhelming. Here are some key strategies for executives to align their personal brand with their company’s vision, enhancing authenticity and impact.

Monica Kade

Health & Wellbeing

How to take a break from your desk on World Mental Health Day

Our mental health can deteriorate sharply if we are deskbound for too long, research shows. This World Mental Health Day, we explore how movement and regular breaks can rejuvenate wellbeing in the workplace.

Tara Haubert

Management & Leadership

How leaders influence mental wellness in the workplace

The workplace has the potential to be the most powerful healthcare provider on Earth, and leaders can play a key role by creating communities of wellbeing.

Carylynn Larson

How to understand the elusive consumer journey

How to build a brand as a new CEO

Why you need to stop following the market leader

Entrepreneurial experts share their number one tip for CEOs

Marketing experts share their number one branding tip for CEOs

How the wonderful world of Disney marketing is the secret to its universal success

The many pitfalls of cross-cultural branding – and how to avoid them

Following a different path: the solution to building a distinct personal brand

How Starbucks became a world-class disruptor, committed to continuous change

The lessons you can learn from these rebranding fails

This time it’s personal: how to harness the power of your unique brand

Two elements of successful branding you don’t want to overlook

How unleashing your brandemic is the key to targeting your true audience

Why a dedicated CXO is integral to customer satisfaction

How putting storytelling at the heart of marketing helps customers drive your brand

Why a restaurant’s dining experience is just as important as the food

How ‘lovemarks’ and ‘the age of the idea’ promise an exciting future for brands

Three key factors that will amplify your company’s growth

How to embrace purpose-led marketing without raising any red flags

Why cross-brand collaborations are rising in popularity

How to follow in the footsteps of the worlds most authentic brands

How the right brand messaging can inspire love and loyalty from your customers

How authentic branding does wonders for the bottom line