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BVLGARI: ‘Experience is everything’

Born in Rome over a century ago, the BVLGARI brand is celebrated for its striking, colourful designs, which have always embodied Italian luxury and style.


For well over a century, BVLGARI’s daring and striking aesthetic has delighted those who appreciate luxury and style. Born in 19th century Rome, BVLGARI has always drawn its inspiration from ancient Roman heritage and architecture, creating a bold, structured style which has become a modern symbol of Italian beauty.

Jewellery, watches, perfume, and accessories that make a statement

BVLGARI’s distinguished gemstone jewellery creations are expertly crafted to complement the powerful, glamorous women who wear them, including Elizabeth Taylor, Sophia Loren, Anna Magnani, Ingrid Bergman, Anita Eckberg, and Gina Lollobrigida.

The bold and provocative designs of BVLGARI’s luxury jewellery, watches, perfumes, and accessories say a lot about the company’s philosophy. BVLGARI’s CEO, Jean-Christophe Babin says, “It’s bold, it’s powerful, it’s colorful, it’s varying and usually it’s very striking. I would say it’s everything but understated.”

Hotels that offer an experience of pure beauty

BVLGARI’s magnificent design naturally lends itself to creating beautiful holiday experiences. In 2004, it opened its first boutique hotel in Milan. It has since opened hotels in London and Bali and has plans to open others in Shanghai, Beijing, and Dubai’s Jumeira Bay Island by the end of 2017.

Jean-Christophe does not envision BVLGARI becoming a hotel chain. He sees a long-term goal of having 10-to-20 hotels in the trendiest cities and most exclusive vacation spots around the world.

“The main purpose of the hotels is for us to really master the service dimension better than any other luxury brand,” says Jean-Christophe.

“Through the hotel you really have to be right there and fully advocating the concept, creating a unique experience which then can be capitalised upon so that you can produce a similar high-end experience in the boutiques as well. In terms of marketing our jewellery, it can become a real advantage to have people know about our hotels.”

Employing ambassadors of Italian style

The company’s employees are carefully selected to personify the style, creativity, and courage of the brand. Those who work for BVLGARI are rewarded with opportunities to travel, create, and grow among likeminded people who are passionate about innovation and design.

Jean-Christophe says the future of BVLGARI is “focused very much on our core and historical jewelry business and bringing in a lot of creativity” and believes the corporate culture really reflects the way of life in Rome.

“We are very creative, very generous, very Roman in the sense of boldness, in the sense of also being very extroverted.”

BVLGARI key facts

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