“The company started quite accidentally really,” says Megan Misso, Founder and MD of Sweet by Nature. After creating a really great chocolate chip cookie recipe, selling out batches at a local café, and then pitching a range of sweets to David Jones, Megan found herself in business, operating as The Genuine Cookie Company.
“The company was all about the cookie to begin with. We operated out of a rented shop in Brunswick Street, Fitzroy, and set up a little café out the front. After some time though, the cakes became a central part of the range, so I decided that the name Sweet by Nature would cover a wider range of products. I changed the name in the early 90s,” says Megan.