Rob De Luca is a man of action. After 12 months on the job as managing director of Bankwest, he has established and implemented a range of initiatives, strategies, and changes to this banking identity. From a new, activity-based work environment to impressive charity initiatives, productivity reforms, and the latest technological advancements, Rob has set a clear, forward-thinking vision for the company.

The CEO Magazine recently sat down with Rob to discuss his three-year strategic plan, the future of Bankwest, and delivering happy banking.

"I've been in the role for 12 months. The first step for me was to articulate the vision and three-year strategy, which I launched mid 2012. My first financial results were also a key milestone for me, with the business achieving over $500 million in cash net profit after tax, which is the highest profit the bank has ever delivered".

"Late last year, we received the Bank of the Year award from Smart Investor for the third year running. Those three things have been critical in my first year".