Olivetti, a heritage brand of Italian industry, is today a revitalised reality following an evolutionary path. Following a restructuring process that culminated in a merger with Telecom Italia Digital Solutions (TIDS), the company now aims to offer a significant contribution to the digital transformation underway in the industrial world; supporting and propelling change.

Fully controlled by Telecom Italia, the national TLC incumbent, Olivetti is based in Italy and operates in more than 50 countries worldwide. With a history dating back more than 100 years, Olivetti has always been at the forefront of changing technology and machinery.

Originally a typewriter manufacturer in the early 1900s, the Italian company moved into the production of new machinery as technology evolved; it was the first company in the world to produce a personal computer, the Programma 101, which was presented in New York in February 1964.

“Our idea is to evolve Olivetti dramatically, from a successful manufacturing company to a company that enables the digital evolution of enterprises,” Olivetti CEO Riccardo Delleani says. “We want to bring to these enterprises collections of product connections and platforms on the cloud. Connecting old technology to the digital world—we can do it on cash registers; we can do it on printers.”

Part of this digital move for the company is blazing new frontiers by entering the 3D printing industry. Riccardo is very excited about bringing this technology to the Italian marketplace. “Last year, we launched our first 3D printer,” he says. “We are very proud of it because it’s a fully designed and produced Italian product. The aim for the 3D printers is to sell them to small and medium-sized manufacturers, to give them this new ability.