A local Melbourne company since the beginning, Premium started small and has grown into a well-known supplier of custom wardrobes, showers, mirrors, and splashbacks. The company now has five showrooms across Victoria, and a growing number of staff to keep up with customer demand. With the company expanding, in February this year the owners of Premium brought on Simeon Hristovski as CEO. Simeon, an experienced leader and manager with a corporate background, came into Premium to take the business to its next level of development.

Simeon’s career began 35 years ago, working at large corporate suppliers of products such as bricks, windows and doors. After 15 years, he moved into the aluminium supply industry, which was how he met the owners of Premium.

“Along that journey 16 years ago, I met the three owners of Premium,” Simeon explains. “The company was a major customer of mine 16 years ago and remained a customer for the entire journey. I’ve gone from being a supplier to them to actually running their organisation. It’s a nice link and a privilege.” The three owners have now moved to non-executive director positions and continue their engagement with the business at board level.

Simeon was offered the role by the owners of Premium and decided to take the opportunity to shape the next stage of the company and put it in a position to capitalise on the potential for growth in the market.

Simeon’s vision for Premium was to use his experience to tighten up processes to be able to take the company forward.

He could see there was a lot of potential in the company, and he wanted to be able to change things in order for the business to grow and expand. “I can summarise that by saying we’re a good business, but we’re not a great business. And the attraction from my point of view was to turn the good into great.”